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茂名猎头公司职位-- Trade Marketing Manager
   2020-10-14 10:41:06    文字:【】【】【
职位名称:Trade Marketing Manager
职位类型:全职
工作经验:4年以上
学历要求:本科
招聘人数:1名

职位描述

1, Channel Planning

-          Provide monthly sell out & sell in report & analysis report by key category in all market and

-          Cooperate with MKT to develop promotion mechanics with clear market objective. Manage the promotion plan communication to trade/commercial team

-          Help SD manage and control Trade A&P spending according to brand strategy and channel strategy

-          Optimize promotion sell out – rotation driven in key market

 

2,Trade category planning

-          Develop category vision, key drivers

-          Cooperate with MKT to develop service pack & POSM and perfect outlet KPI with commercial team

-          Creative and practical POSM format & last 3F development for meal occasion

 

3, Promoter team management

-          In charge of all promoter team recruitment & training program

-          Cooperate with all sales managers for promoter daily work management

-  Build up high motivation & efficient promoter team to carry out all promotions and activities.

 

4. Key deliverable

-  Deliver sales target

-  Budget control ( trade A&P ) and ROI improvement

招聘要求

· Bachelor\\\'s degree in Marketing or related subject. Master’s degree a plus; Overseas study experience is an added advantage.

· Fluency in English & Mandarin (Spoken & Written) is a MUST;

· 4+ years marketing experience with a proven track record of successfully managing complex projects;

· Globally-minded with knowledge and understanding of China market a must;

· Experience in working with agencies and other partners;

· Strong organizational and planning & communication skills;

· Excellent presentation skills and written / oral communication skills;

· Candidates with marketing experience from FMCG / e-Commerce background are encouraged to apply;

.  Good data analysis ability
 
简历投递:resume@topper.com.cn
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